Futurists, technologists and creatives around the world are investing billions into the rapid development of technologies that put audiences at the center of immersive, interactive worlds — worlds we’ve only imagined in sci-fi fantasies, like the holo-deck of “Star Trek” and the virtual dystopia of “The Matrix” trilogy … worlds truly deserving of the name virtual reality. Experts are now suggesting that this future — one where we navigate the web like a real life city, or play the main character in a movie like our own version of “The Game” — is only 5-10 years away, with market estimates in the tens of billions for virtual, augmented, and mixed reality content alone. Alternative realities (VR, AR, and MR) are revolutionizing the scope of storytelling in the digital age. With the capacity to take the audience into a given story world and have them physically engage with that fictional reality, the gap between imagination and experience grows ever thinner.